You’ve Optimized your Site; Now Optimize Every Visit
You might have a website that’s optimized to perfection and a PPC campaign that’s bringing in visitors and, more importantly, customers to see what you’re selling. But do you know how they are behaving, where they are coming from, how long they stay for, which visitors end up buying things and which pages make them switch off? And if you did know all this and more, would you be able to feed the raw data back into an improved site and increased sales?
We Can Turn Raw Site Data into Sales
With the help of Koves Technologies, every single visitor can be tracked from search term to checkout (or on to competitors’ sites). Our analysts and developers can use this data to tweak everything from the landing pages of PPC campaigns to the design of web pages and navigation, enhancing the prominence of underperforming pages and squeezing even more value out of every visitor, regardless of how they found you.
One of the problems with using a traditional marketing agency is that you can never be completely sure how much of your success can be attributed to them, or indeed if they are behind any improvements at all. By tracking visitors before and after site improvements have been made, very precise charts can be created of average behavior and trends can be identified that can be shown to correlate directly with successful visits. By studying the actions of successful visits before improvement, characteristics can be lifted from the data and applied to other areas of the site.
Analysis + Redesign = Success
This is clearly no job for the amateur statistician, and since the results of analysis need to be reapplied to the website itself, it makes sense to have all the data gathering, analysis and site improvement performed by one company (Koves Technologies, before you ask!).