Marketing to the Facebook Generation
We can safely say that we have been living through a revolution in the way we consume media, meet people and communicate. A whole generation has grown up barely knowing a world without the internet, digital media and social networking. If you’ve got a message for this generation, there’s a ready market for getting your message across if you speak the right language … and Koves have become fluent in it.
Online, Good Things Get a Life of their Own
So how does it all work? If you’ve ever had an email from a friend or colleague saying “look at this – it’s cool / entertaining / amazing / interesting / outrageous” (delete as applicable), you’ve most likely already been subjected to some form of SMM. Your friend might not realize it, nor might the person who sent it to your friend, but they are making you look at something that is ultimately making you aware of a person or organization that you might never have heard of; and straight away you want to know more. You can see how, for a small outlay, potentially millions of people could come visiting your website, even if only out of curiosity.
… And Don’t Forget their Parents
The phenomenal growth of social media is now firmly entrenched in the global psyche. Now that politicians make announcements on YouTube, moms keep an eye on their kids via SMS (much easier than walking all the way to the bedroom) and once-secretive celebrities Twitter and blog about their household chores, it’s clear that we have crossed over into a situation where digital media has penetrated every generation. It always was, of course, but now the fog of technophobia has been blown away, smart marketing people like Koves Technologies are ready to get your message out there.
Potential Online Outlets for your Message
- YouTube
- Digg
- Delicious
- Wikipedia
- Flickr
- Blogs
- … and many more
