Press Releases Don’t Promote Themselves

It’s widely accepted that press releases are a great way of combining your news stories with your self-promotion, and if you can get large media outlets to pick up them, you stand to gain a good deal of free publicity. But simply writing a press release is only half the job. It needs to be promoted and disseminated as widely as necessary if people are to actually read and act upon it.

Expertly Written Press Releases

Koves has a number of experienced press release copywriters who can make sure your message has the requisite spark of interest and of course the what, where, when, why and how that get people to respond. We’ll make sure the press release is rich in keywords so that it will become findable by searchers either within the press release forum itself or doing a general internet search weeks later.

Putting it About

The next stage is getting the press release out into the public. Making it public is simple enough – anything that is online and free to view is by definition public – but we’ll make sure the right people and organizations are made aware of your press release. It’s where our marketing experience pays dividends; we are much more than a web design agency.

We urge our customers to use our press release service alongside their pay-per-click campaigns and general optimization. PPC is a fantastic way to get the press release read minutes after it has been released, and the optimization will carry on bringing hits long into the future. Although PPC does have a cost, it will still be a cost-effective way to improve your exposure and help with that other PR: public relations.