With Performance Marketing, You Don’t Risk a Cent

Can it be true that there is a risk-free way of spending your advertising budget? With Koves’s performance marketing, the answer is yes. Because unlike pay-per-click, where you pay a small amount of money every time someone clicks through to your site, with performance marketing you only pay us when visitors become customers or leads. How much you pay will depend on an agreed amount, but of course it will always be worth your while – we wouldn’t charge you $100 for a $50 sale. The quote we offer you will be based on our calculations taking in market share, our own costs, the value of typical sale and other factors.

How is Performance Determined?

Again, what represents performance will be agreed in our contract, but it’s whatever is of value to you. We can agree that people visiting your site, not bookmarking it then going elsewhere is of limited value to you, but beyond this there is an increasing scale of interest that certainly has value. For example, if they go on to make an inquiry into your products, you are offered the opportunity to get their email address, show them similar products, up-sell or offer a discount. Or perhaps someone will arrange to meet a sales representative and be shown a demonstration, again with the opportunity to develop a face-to-face sale. And finally, of course, there’s the simple want, click, like, buy sequence that involves no human interaction. You will determine what success is, and together we’ll agree on an appropriate charge.

So What’s In It for the Two Parties?

You’re right to wonder why we would take on all the risk of advertising, but if you look at it from our perspective, things become clearer. First and foremost, we have a vested interest in the successful generation of sales and leads for your company. We’re therefore compelled to run an efficient, focused campaign on your behalf. As a company with years of experience of driving traffic to sites via good design, SEO, PPC and all the other forms of online marketing you see in these pages, we know how to make successful campaigns.

You, the client, are delivered quality traffic and you only pay for success, and success itself is determined by you. You don’t need to worry about finding sites to place your ads, setting up PPC accounts, optimizing your site, email marketing or monitoring results and acting upon them. You just wait for customers to arrive. Imagine if all advertising were that certain!