The Quickest Way to Get Hits Online: PPC

There are two ways to get recognized by the search engines – and, therefore, your public. Route One is the passive way; make a site, optimize it with keywords, hope people link to it and wait for the spiders to visit. Cost: nothing, but months or years can pass before you get decent rankings. Route Two has a cost, but searchers can find you within minutes of your opening the account. It’s called pay-per-click, and if you’re put off by the word “pay”, don’t be. It can cost as little as one cent per click.

Let Koves Manage Every Aspect of your PPC Account

When you do a search in, for example, Google, you’ll notice that some of the results are “sponsored links”. That means the organization behind the ad has paid for it, whereas the other results were added to the search engine’s database automatically. The order the ads appear in depend on the maximum amount the advertisers are willing to pay for the keyword or phrase you, the searcher, entered. The actual amount paid will depend on how much the next bidder down is willing to pay – but if the link isn’t clicked, there is nothing to pay.

That last paragraph was a boiled-down version of a condensed account of a heavily abbreviated snippet of how PPC works for just one search engine … Although the search engines try to make it as simple as possible to run a PPC account, for the optimum results you need a whole host of mathematical and marketing tools at your disposal, from keyword analysis to copywriting, and it helps if the page the advert links to is also an effective sales page, too. You don’t have to link to your home page, after all!

Koves Technologies have all the tools at our disposal. We can make your whole pay-per-click campaign extremely cost-effective and allow you to compete with the big fish in your pond for a cost/benefit ratio that is quite unparalleled in the world of marketing.