AdWords Could Benefit Your Non-profit Organization
AdWords are the ads that appear down the right and at the top of a Google search results page. They differ from “organic” results in that they are paid for by advertisers; they are ranked according to buyers’ maximum bids for specific keywords and key phrases. As a rule, the less common the word/phrase, the cheaper it is to appear near the top. Google runs a not-for-profit system called Google Grants, which uses exactly the same system as commercial AdWords, but costs nothing. To qualify you must represent a non-profit organization, charity or campaign (with strict eligibility rules), but the rewards for your cause can be huge. Koves can be a vital tool in the success of your campaign, and we too work for free* to help good causes.
How Koves Can Help
As experts at AdWords for commercial enterprises, it is no great leap to use the same analytic tools (for keywords, copy effectiveness, and tracking, for example) to produce excellent results. Grant holders have no special privileges as far as outbidding and being outbid are concerned. Your keywords will still have to battle it out with businesses and other charities, so we’ll make sure yours are working to their optimum. Apart from not having to pay for clicks, the bidding process is identical to the normal procedure.
Google is understandably cautious not to let companies, political parties, people promoting religions or cults and non-profit branches of commercial organizations from getting free AdWords (which can be worth up to $40,000 a month) by posing as legitimate charities. There are also legal requirements that need to be fulfilled, and these may vary from state to state. Therefore there are stringent application procedures to go through before the grants committee will deem the organization “not for profit”. Koves have experience in working through these documents, and can assist you with yours.
Google Grants provides a peerless opportunity to publicize your cause, and its instant nature has proved a life-saver, helping to gather massive donations after recent natural disasters.
*Our assistance packages are free and we offer significant reductions on administrating campaigns, including some charitable organizations that do not use Google Grants. Please contact us for more details.