Email Marketing? That’s Spam, Isn’t It?
There was a time when email was seen as the ultimate cheap way to send mass direct mail to millions of people. We know to our cost what this mindset led to, and the battle has been taken to the spammers both technologically and legally, with some notable successes. But let’s not forget that email remains an extremely cost-effective way of contacting potential and existing customers directly. The challenge now is to engage in successful email campaigns that stay within the rules of acceptability and deliver your messages to their inboxes. Spam relies on the success of a tiny percentage of a high number of unsolicited emails. Koves’s email marketing is the exact opposite: it relies on targeted, opted-in emails to deliver and gather profitable information.
Using Email to Your Advantage – and Your Customers’
When you use Koves Technologies to create your email marketing campaign, you’ll take advantage of a wonderful array of proven methods of optimizing the medium. As well as getting the emails to the carefully chosen recipients, we can also detect whether they choose to follow its links to your website and carry on tracking the visit to see how well it is performing.
We can also send out questionnaire emails whereby customers can give you feedback on a recent purchase or even let you know why they haven’t bought anything. Whether negative or positive, this data all helps determine the way you go about things in the future.
Used properly (i.e. sensitively and within the law!), email is an extremely useful way of making contact with your customers. We can help you with the whole process from gathering email addresses to working with the conclusions of feedback. And we treat every one of our customers as individuals and tailor their campaigns to them – there are no blind carbon copies with Koves’s email marketing.