Satisfying the video gamer’s thirst for game servers, news, information, tips, cheats, gaming chat and downloads, Maximum Gamer is a single-stop site for console and PC players the world over.
The company needed a brand, an identity, to separate it from the countless other gaming portals and bulletin boards on the net, the natural habitat of the gamer. They also wanted us to create a stylish forum that would appeal to the gaming demographic, featuring appropriate imagery, advertisements and links to gaming servers and online resources.
Websitehttp://www.koves.com/maximumgamer.htm
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The Challenges The company needed the complete look and feel regenerating, including a logo and the design of the bulletin board. For this to be successful and not look like a corporate attempt to be “cool”, we really had to get under the skin of the typical gamer and study the kinds of imagery that had proved successful in the past, while remaining true to the brief of creating something unique, novel and exciting. The world of gaming is a diverse one, with sports simulators and historical strategy games rolling alongside 3-D shooters and space-age combat battles. |
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The Solution Koves created a visually exciting logo featuring the Maximum Gamer name that purposely did not lean to any particular genre of gaming, as emphasis one way (for example cross-hairs or a steering wheel) could have put off players of other genres. We created all the graphical aspects of the bulletin board and integrated it into the site, and also trained the administrators on making it successful, for example member admin and avoiding spam and inappropriate messages. |
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The Results The end result was a vibrant community hub that could not be mistaken for anything other than a meeting place for devotees of the worldwide gaming phenomenon. |
