The concept behind Fast Movie Downloads is simple: instead of going out and buying DVDs of your favorite movies, TV shows and music, you simply download them from the hard drives of the thousands of existing users. Because you’re downloading the same file from many different users simultaneously, it downloads much quicker than it would in a stream from a single server, and the people uploading hardly notice it happening because they are only sending a fraction of the whole file.
The company wanted to launch their professional site that sells the software and subscriptions to the service to allow people to share their media libraries. It had to be aimed directly at movie lovers as these were to be the main users, although it had to be made clear that TV shows and music were just as readily available. The client also wanted a clear instructional presentation showing how simple and quick it is to download content. There also had to be the ability for customers to purchase subscriptions instantly with a credit or debit card.
Websitehttp://www.fastmoviedownloads.com
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The Challenges The main challenge here was promotional, as there are several direct competitors to the business. With file-sharing services often getting bad press, it was important to let potential users know that this was a respectable business aimed at anyone interested in finding movies, TV shows and music that is both mainstream and obscure, simply by virtue of the huge numbers of files they would have access to. |
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The Solution We went straight for the jugular with some striking kung fu imagery in our introductory Flash animation, leading into more generic film iconography and then the TV and music messages. To show that the whole range of movies was covered, the side menu was categorized into comedy, suspense, action, sci-fi, etc., with a count showing the numbers of files in the hundreds of thousands. This all helps to encourage the user that the media they are looking for must be out there. The instruction video spells out the whole process via a human presentation mixed with digital effects showing how simple the system is to use. Finally, the merchant system allowed subscriptions to be taken with instant account activation. |
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The Results In a crowded marketplace, Fast Movie Downloads shines through thanks to its simplicity, clarity and ease of activation. By promoting the service in terms of impressively high numbers of potential downloads, customers are reassured that the choice of media available to them will be more than satisfactory. |
