Express Paid Surveys is a marketing company that offers cash incentives for members of the public to sample and review products, take part in focus groups, and answer questionnaires to feed back into companies’ marketing strategies.
The client wanted a complete redesign of their website to bring it up to date and to be more promotional, pointing out the financial benefits available to people for completing surveys and taking part in groups. They also wanted merchant facilities to simplify their transactions, as well as an affiliate fulfillment system.
Websitehttp://www.expresspaidsurveys.com
 |
The Challenges The imagery and other content had to capture a very specific mood dictated by the client. The idea that they wanted to put across was that good money, not merely a salary top-up, could be earned through these surveys, pertly through the surveys themselves and partly through encouraging others to take part, for which a healthy commission could be earned. The main point was that it would be like running a business oneself but all that background work and risk was theirs, so it was an “easy” or “relaxed” way of making an income. |
 |
The Solution With a splash of color, a whirl of moving text and graphics, and plenty of images of positivity, the Flash-centered site immediately draws the visitor in. Within seconds the messages appear detailing the potential and inviting users to find out more – or simply start reviewing straight away. The incorporated merchant facilities make payments secure and quick, ideal for all parties. |
 |
The Results The old, rather static, website has been utterly transformed with the use of lively, promotional content. It is now a much more attractive and professional-looking site, drawing in potential reviewers and surveyees to take part and add credibility to the results. |
